the sims 4: inbe”tween” information kit

For my Sims 4: In Between project, I created a custom information kit introducing a new expansion pack concept that adds a tween life stage to the game. The kit includes a news release, creative brief, FAQs, and advertising headlines designed to generate excitement and showcase how this expansion fills a major gameplay gap. I developed key messaging around new features like tween-exclusive aspirations, hobbies, and family dynamics, while outlining launch strategies to engage both dedicated fans and casual players.

Disclaimer: None of the images used in this project are my own; they are for illustrative purposes only.