Toys “r” All of us campaign

As part of a team, I worked on the Toys "R" Us Strategic Integrated Plan (SIP), where we developed a comprehensive campaign aimed at revitalizing the brand by reconnecting with nostalgic audiences and engaging a new generation of shoppers. Together, we conducted an in-depth situation analysis and created creative strategies and multi-platform tactics to reintroduce Toys "R" Us as the ultimate destination for play. Our deliverables included a creative brief, advertising concepts, and PR strategies that focused on family experiences, brand heritage, and modern retail trends.